Wednesday, January 9, 2013

Toyota Prius Persona Series Special Edition review 2013

Toyota Prius Persona Series Special Edition

The Persona Series Special Edition isn’t a radical new version of the Prius, but that means buyers will probably gobble it up.
Toyota has been trying to expand the Prius “family” by adding new models like the Prius C and Prius V, as well as the MPGe master Prius plug-in. Each new Prius permutation was meant to make Toyota’s signature product do something different. The latest version, the Prius Persona Series Special Edition, is not a completely new car, but it’s trying to accomplish the same mission as the other Priuses (Prii? Priot?) by being a bit classier.
The key word here is a bit. Like most automotive special editions, the changes that make the Persona are not substantial. On the outside, Toyota added new 17-inch wheels and three unique paint colors: Black Cherry Pearl, Blizzard Pearl, and plain old Black. None of this makes the Prius Persona more efficient or luxurious.

The interior gets SofTex leather seats with red stitching and a SofTex-wrapped steering wheel. The shifter and door panels are trimmed in chrome. That should make this Prius’ interior a little more interesting but, again, the changes aren’t significant enough to make the Persona Special Edition that special.
Nothing in life is free, so the Persona costs $27,890, a noticeable hike from the base Prius Two’s $24,960 base price. However, it’s possible to spend more on a Prius. A fully loaded Prius Five starts at $30,765, and the Prius plug-in starts at $32,760 and a loaded Advanced model costs $40,285.
You know a car has truly arrived when its maker rolls out a special edition. The Prius Persona may just be new paint and leather seats, but Toyota knows that, because it’s a Prius, people will still buy it and at least feel like they got a little something extra. That’s because those buyers will be thinking more about how much they want a Prius than how much they want it to be special.

source : digital trend